Database Analyst, Senior - Duke University
BUS 2258 Data-Driven Storytelling: Creating Engaging and Informative Presentations
Faculty: Anna Kourouniotis
Course Description:
In this course, students will discover how to effectively use data and visualizations to create an impactful message through storytelling. This course will provide a practical framework for planning, designing, and implementing data-fueled presentations and/or reports. This course will NOT show you how to use a specific data visualization tool to create a chart or data dashboard. This course WILL show you how to incorporate techniques that engage your audience, integrate data stories, and be able to present those stories in your presentations.
Audience:
This course is ideal for professionals in higher education, business, marketing, and other fields who want to enhance their ability to communicate data-driven insights through compelling stories. Participants will leave with practical skills to create impactful data presentations that engage and inform their audience.
Prerequisite:
Basic Understanding of Data: Participants should have a foundational knowledge of data concepts, such as data types, data collection methods (surveys, existing data sources, or interviews), and basic data analysis techniques (summarizing data using measures such as average or count or creating simple charts).
No Prior Knowledge Required:
- Advanced Data Analysis Techniques: Participants do not need to have advanced data analysis skills or experience with complex statistical methods.
- Storytelling Techniques: No prior experience with storytelling techniques is required, as the course will cover how to develop and present data narratives effectively.
Big Idea Build Guide and Blurb
Course Enrollment and Survey Data (Excel)
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